Nothing Helps You Make
Better Decisions Than
Strong Data.
Gut feelings don't scale. Whether you're running Google Ads, working on organic SEO, running an online store, or just trying to understand why your traffic dropped last month — the answers are in your data. TIV360 sets up, interprets, and acts on website tracking and analytics across every major platform so you're making decisions from history, not hunches.
Your Website Is Generating Data
Right Now. Are You Reading It?
Every visitor to your website leaves a trail — where they came from, what they looked at, how long they stayed, where they dropped off, and whether they converted. If that data isn't being captured, you're flying blind. If it's being captured but not being read, you might as well be.
Data Answers the Questions That Actually Matter
Is my SEO working? Is this Google Ads campaign making money or just spending it? Which pages are driving conversions and which ones are dead ends? Should I increase my ad budget, decrease it, hold where I am, or completely change my keyword strategy? None of those questions have reliable answers without tracking.
Tracking is important for understanding how well your website is doing, how well your digital marketing is doing — and it gives you the historical data to make confident decisions about where to put your resources and where to pull back. Nothing helps you make decisions better than learning from history with strong data and traffic solutions in place.
TIV360 sets up tracking correctly from the start, connects the right tools together, and helps you read what the data is actually telling you — not just what the dashboards show, but what actions to take because of it.
Every Major Data Platform.
Set Up Right. Connected Properly.
Most businesses have some of these tools installed — but installed correctly and fully connected is a different story. TIV360 audits what you have, fixes what's broken, sets up what's missing, and connects everything so the data flows where it should.
Google Analytics 4 Foundation
GA4 is the current standard for website analytics — and it's significantly different from the old Universal Analytics that many people grew up with. TIV360 sets up GA4 with proper event tracking, conversion goals, audience configuration, and channel groupings so your traffic data is accurate and actionable from day one. If you migrated from UA and things look off, that's fixable too — GA4 setups done in a hurry often miss critical tracking.
Google Search Console
Search Console is the most direct window into how Google sees your website — which queries are bringing people to your site, which pages are ranking, what your click-through rates look like, and what technical issues Google has flagged. It's free, it's authoritative, and it's one of the first things TIV360 checks when diagnosing any SEO or traffic problem. Properly linked to GA4 so search data and site behavior data connect together.
Google Trends
Google Trends shows you what people are searching for over time — and it's one of the most underused free tools in digital marketing. Are searches for your service growing or declining in your market? What seasonal patterns should your ad budget reflect? What related terms are spiking that you should be targeting? TIV360 uses Trends data to inform keyword strategy, seasonal campaign planning, and content decisions for client websites.
Google Ads Conversion Tracking
Running Google Ads without proper conversion tracking is one of the most expensive mistakes in digital marketing — you're paying for clicks with no way to know which ones actually turned into leads or sales. TIV360 sets up conversion tracking for form submissions, phone calls, purchases, and other meaningful actions, then connects that data to your Ads account so you can see cost-per-conversion, identify which campaigns and keywords are profitable, and make budget decisions based on real ROI — not just clicks and impressions.
Bing Webmaster Tools
Bing powers Microsoft Edge, Cortana, Yahoo search, and AI-assisted search features across Microsoft's ecosystem — which adds up to more traffic than most people assume, particularly in markets with higher Windows and Edge usage. Bing Webmaster Tools provides its own keyword data, crawl reports, and SEO insights that supplement Google Search Console and occasionally surface opportunities or issues that Google's tools don't show. TIV360 sets up and monitors Bing alongside Google so no traffic source is invisible.
Google Tag Manager
Tag Manager is the layer that sits between your website and your tracking tools — letting TIV360 deploy and update GA4 events, Google Ads conversion tags, and other tracking scripts without touching your website's code every time something changes. Properly set up, it makes your tracking faster to maintain, easier to troubleshoot, and more reliable than tracking scripts scattered directly through theme files and page builders. The right foundation for any serious tracking setup.
What Your Traffic Data Is
Actually Trying to Tell You.
Raw data doesn't make decisions — interpretation does. TIV360 doesn't just set up the tracking and hand you a dashboard login. The point is understanding what the numbers mean and what to do about them — whether that's adjusting a budget, changing keywords, fixing a page, or staying the course.
Traffic Dropped — Why?
A traffic drop could be a Google algorithm update, a technical issue (pages de-indexed, broken canonicals, speed problems), a competitor gaining ground, or a seasonal pattern that's normal for your industry. The diagnosis changes the response entirely. Data tells you which one it is.
Action: Diagnose Before You ReactGoogle Ads: Increase Budget
When conversion tracking shows a campaign is generating leads or sales at a cost that works for your margin — and the campaign isn't hitting its daily budget ceiling — there's a clear case for increasing spend. Data makes this a business decision, not a gamble.
Signal: Scale UpGoogle Ads: Decrease Budget
When clicks are coming in but conversions aren't — or the cost-per-conversion is higher than what a new customer is worth — the right move is to pull back, not keep spending. Tracking makes this obvious. Without it, you just see "we got a lot of clicks" and keep paying.
Signal: Pull BackHold Fast — It's Working
Sometimes the data says everything is performing where it should and the right call is to not touch it. Organic traffic trending up, conversion rate stable, ad spend profitable — hold the strategy and let it run. Data gives you the confidence to not make unnecessary changes.
Signal: Stay the CourseChange Keywords & Strategy
Search Console showing impressions but no clicks? Keywords generating clicks but no conversions? Trending data showing your target terms are declining while related terms are rising? That's the data telling you to pivot strategy — to different terms, different match types, or different content angles.
Signal: Pivot StrategyFind the Pages That Aren't Working
GA4 shows you which pages have high bounce rates, which pages lose visitors before they convert, and which pages nobody visits despite ranking well. Fixing the weak pages in your funnel is often more effective than driving more traffic — you're converting what you already have.
Signal: Fix Before Driving More TrafficWooCommerce Has Built-In Data.
Most Store Owners Never Use It.
WooCommerce includes its own analytics dashboard — sales reports, revenue by product, order volume, customer data, coupon usage, stock reports, and more. Combined with GA4 enhanced ecommerce tracking, you get a complete picture of how your store is performing and where it's leaking revenue.
WooCommerce Analytics Dashboard
The built-in WooCommerce analytics section — revenue, orders, average order value, top products, stock levels, and customer reports — set up and organized so you're actually looking at the numbers that drive decisions about inventory, promotions, and product focus.
GA4 Enhanced Ecommerce
Connecting WooCommerce to GA4 with enhanced ecommerce tracking — add-to-cart events, checkout funnel steps, purchase confirmations, and refund tracking. This shows you where shoppers drop out of the purchase process so you can fix the friction points that are costing you sales.
Google Ads Shopping & Conversion
For stores running Google Shopping or Performance Max campaigns — conversion tracking tied directly to purchase events so your Ads account knows which product clicks turned into sales. This data feeds Google's bidding algorithms and is essential for running profitable ecommerce ad campaigns.
Product Performance Reports
Which products drive the most revenue? Which have the highest cart abandonment? Which items are frequently bought together? WooCommerce's product and category reports answer these questions — and the answers directly inform what to promote, what to bundle, and what to stop stocking.
Customer & Retention Data
New customers vs. returning customers, average lifetime value, purchase frequency — WooCommerce customer data tells you whether your store is building a repeat customer base or just acquiring single-purchase visitors. Knowing the difference changes how you allocate marketing budget between acquisition and retention.
Search Console + Store Integration
Connecting Google Search Console data to your WooCommerce product and category pages — seeing which product searches bring organic traffic, which product pages are ranking and converting, and which have organic visibility but no sales. Organic + paid + on-site data in one complete picture.
Set Up Once.
Done Right.
Trusted Indefinitely.
Bad tracking is often worse than no tracking — because it gives you confidence in numbers that are wrong. A GA4 setup that counts bot traffic as real visitors, a conversion tag that fires on every page load instead of only on the thank-you page, a Search Console property that's verified but never linked to Analytics — these are common problems that produce misleading data.
TIV360 audits your existing setup before touching anything, identifies what's accurate, what's broken, and what's missing — then builds from there. The goal is tracking you can trust to make real decisions from, not just a set of tools with a green checkmark next to them.
- Full audit of existing GA4, Search Console, and Tag Manager setup
- Identify duplicate tracking, missing events, and misconfigured goals
- Clean installation or rebuild of Tag Manager container
- GA4 property configuration — data streams, event marking, conversions
- Search Console verification and GA4 property linking
- Google Ads account linking and conversion import
- Bing Webmaster Tools setup and Search Console import
- WooCommerce GA4 enhanced ecommerce connection
- UTM parameter guidance for campaign tracking hygiene
- Walkthrough of how to read the reports that matter most
Audit First
No assumptions. TIV360 checks what you actually have before determining what needs to be fixed or built.
Clean Data Only
Filters for bot traffic, internal IP exclusions, and proper cross-domain tracking so your numbers reflect real users.
Connected Platforms
GA4, Search Console, Google Ads, and Bing all linked together so data flows between tools instead of living in silos.
Conversion Focus
Tracking built around what actually matters — leads, purchases, calls — not just pageviews and sessions.
Readable Reports
Custom reports focused on your key metrics — not every number GA4 tracks, just the ones that inform real decisions.
Ongoing Interpretation
Available to review data with you over time — identifying trends, flagging anomalies, and recommending actions based on what the numbers show.
Common Data & Tracking Questions
I already have Google Analytics — isn't that enough?
Having it installed and having it working correctly are very different things. Most small business GA4 setups are missing conversion tracking, have goals that aren't firing, or never got properly connected to Search Console and Google Ads. TIV360 does a quick audit to tell you whether what you have is actually giving you accurate data — or just a dashboard that looks busy.
What's the difference between GA4 and Google Search Console?
GA4 tracks what happens on your website — who visits, what they do, how long they stay, and whether they convert. Search Console tracks how your website appears in Google search — which queries trigger your pages, how often they're clicked, and what technical issues Google has found. Both are essential and they're most powerful when linked together, which TIV360 does as part of standard setup.
How do I know if my Google Ads are actually working?
Without conversion tracking, you don't — you just know people clicked. With proper conversion tracking in place, your Ads account shows you exactly how many leads, calls, or purchases each campaign, ad group, and keyword generated, and what each one cost. That's the data you need to decide whether to increase budget, change keywords, or pause a campaign entirely.
Why does Bing data matter?
Bing powers search across Microsoft Edge, Yahoo, and AI assistant features in Windows — and in some markets and demographics represents 10–20% of search volume. More importantly, Bing Webmaster Tools sometimes surfaces SEO and crawl issues that Google Search Console doesn't flag, and Bing's keyword data provides a useful second perspective on how people are searching for your business. It's free to set up and worth having.
Can you help me understand what my reports are telling me?
Yes — that's often the most valuable part of the engagement. TIV360 can walk through your GA4 reports, Search Console data, and Ads performance with you, explain what the trends mean in plain language, and recommend specific actions based on what the data shows. The tools are set up to serve a purpose, not just to generate charts.
My traffic dropped — can data tell me why?
Usually, yes. A drop in organic traffic shows up differently in Search Console depending on whether it's a ranking loss (impressions drop), a CTR problem (impressions hold but clicks fall), or a technical issue (pages disappear from the index). A drop in paid traffic looks different in Ads. Comparing date ranges, channels, and landing pages in GA4 can isolate what changed and when — which points directly at the cause. TIV360 does this kind of traffic investigation regularly.
Know What's Working.
Know What Isn't.
Whether you need a full tracking setup from scratch, an audit of what's already installed, or help reading what your data is telling you — TIV360 turns website analytics from an ignored dashboard into a real decision-making tool.
Remote & In-Person Available · SE Minnesota & Sonoma County CA
320-746-0759 · Mon–Fri 9am–5pm CST/PST