"Why Doesn't My Website
Rank Like I Want It To?"
That question has driven Brandon's entire career. It started in 2008 with his first websites — and it's the same question every business owner asks themselves. TIV360 SEO services exist because of that obsession: understanding every search engine, every algorithm update, every new ranking signal — and using that knowledge to get your business found.
The Fastest-Evolving Skill
in Digital Marketing
Most tech skills have a shelf life of a few years — a new OS cycle, a software version, a platform shift. SEO has no such breathing room. It never stops changing.
Obsessed With Ranking Since 2008 — For Good Reason
I've been obsessed with SEO since I tried building my first websites in 2008 and kept asking the same question: why doesn't my website rank like I want it to? I know you've asked yourself that same question. It's frustrating. It feels like there are no clear answers — and honestly, that's part of what makes SEO so relentlessly interesting.
Unlike most technology — where an OS cycle lasts five years and software updates are predictable — SEO is the fastest-evolving skill I've ever learned. Google changes its algorithm hundreds of times per year. Bing has its own signals. YouTube is its own search engine with its own ranking logic. DuckDuckGo prioritizes differently. And now AI search engines — ChatGPT, Claude, Perplexity, Microsoft Copilot, Grok, Ollama — are rewriting how people find information entirely. Every platform has a unique way to rank your website, and every one of them matters.
I've dedicated my career to understanding all of it — and to making sure your business shows up where your customers are actually looking. I want your website to shine. I want customers to be able to find your business. That's not marketing language — it's what this has been about since day one.
SEO Isn't Just Google Anymore.
It Never Really Was.
Every search platform has its own algorithm, its own ranking signals, its own way of deciding who gets shown to who. TIV360 SEO accounts for all of them — not just the obvious one.
Still the dominant player — but with hundreds of algorithm updates per year, Core Updates, Helpful Content signals, E-E-A-T, and AI Overviews reshaping results pages constantly. Staying current is a full-time job.
Bing
Microsoft's search engine powers a significant share of desktop searches and feeds data into other platforms. Bing Webmaster Tools and its own ranking factors are worth optimizing for — most competitors ignore it.
YouTube
The world's second-largest search engine. Video SEO — titles, tags, thumbnails, descriptions, watch time signals — is a completely separate discipline from web SEO, and one TIV360 does both.
Yahoo
Still a relevant traffic source with a distinct audience, particularly in certain demographics. Yahoo search results are partially powered by Bing — but its own properties and signals are worth accounting for.
DuckDuckGo
Privacy-focused and growing — with an audience that tends to be tech-savvy and skeptical of ad-heavy results. Its own crawling, indexing, and ranking priorities differ from the big two in ways that matter.
AI Search (GEO)
ChatGPT, Claude, Perplexity, Microsoft Copilot, Grok, Ollama, and Google AI Overviews — AI-powered search is the biggest shift in how people find information since Google itself. Generative Engine Optimization (GEO) is how you get cited in AI answers, not just ranked in blue links.
Organic & Paid SEO —
Local & Broad Coverage
17+ years of obsessive learning compressed into a full-service SEO offering for businesses of every size and every market.
Local SEO Core Strength
Google Business Profile optimization, local citation building, map pack rankings, NAP consistency, and hyper-local content strategy — getting your business found by the people physically closest to you and most likely to become customers.
Broad / National SEO
Competitive keyword research, content strategy, link building, and authority development for businesses targeting regional or national audiences — not just the town they're in. Scaled campaigns for clients who need to compete at a higher level.
Technical SEO
Site speed, Core Web Vitals, crawlability, indexation, structured data, canonical tags, mobile optimization, sitemap integrity, and everything that happens under the hood that affects how search engines see and rank your site.
On-Page SEO
Title tags, meta descriptions, heading hierarchy, keyword placement, internal linking, image optimization, and schema markup — the foundational on-page signals that every page of your site needs to have right before anything else matters.
AI Search Optimization (GEO)
Generative Engine Optimization — structuring your content, entities, and authority signals so AI search tools like ChatGPT, Claude, Perplexity, Microsoft Copilot, Grok, Ollama, and Google AI Overviews reference and cite your business in their answers, not just your competitors'.
YouTube SEO
Title research, tag strategy, description optimization, thumbnail strategy, and channel architecture — optimizing your video content to rank inside YouTube's own search engine, which operates on entirely different signals than Google web search.
Real SEO Work —
Not a Monthly Report You Can't Read
SEO agencies are notorious for beautiful dashboards and no explanation of what's actually happening. TIV360 SEO work is transparent, explained in plain language, and tied to outcomes you can actually see.
SEO Audit
A thorough review of your current site — technical issues, on-page gaps, content opportunities, local presence, backlink profile, and competitor positioning. You'll know exactly where you stand and what the priority fixes are.
Keyword Research
Finding the actual terms your customers search — local and broad, high-intent and informational — and mapping them to your site structure so every page is targeting something real and winnable.
Google My Business / Business Profile
If you do business locally, Google My Business (now Google Business Profile) is not optional — it's the foundation of local SEO. Your GBP listing is what powers the Map Pack — those three business results that appear above organic listings for local searches. Without a fully optimized listing, you're invisible to the highest-intent local searchers. TIV360 handles full GBP setup and optimization: categories, service areas, business hours, photos, posts, Q&A, review strategy, and ongoing management to keep the listing active and ranking — because Google rewards listings that are treated like a living part of your presence, not a one-time checkbox.
Core Web Vitals & Speed
Page speed optimization, LCP, CLS, and FID improvements — Google's performance metrics are direct ranking signals and your site needs to pass them to compete at the top of results pages.
GA4 & Search Console
Google Analytics 4 and Search Console configured and interpreted — so you understand where your traffic comes from, which queries you rank for, and what's improving over time. No black box reporting.
Content & Link Strategy
Content planning around rankable topics, internal link architecture, and authority-building strategies — the long-game work that compounds over time and makes your site progressively harder to knock out of top rankings.
Organic Takes Time.
Google Ads Gets You There Now.
Organic SEO is the long game — and worth playing. But paid campaigns get you in front of buyers immediately. Google Ads has a lot of moving parts that trip people up. Here's a plain-language breakdown of what actually matters — and what TIV360 manages for clients of all sizes and budgets.
Keyword Match Types
Broad Match casts the widest net — Google shows your ad for related searches it thinks are relevant, including synonyms and variations. More reach, but less control and often more wasted spend. Phrase Match requires your keyword phrase to appear in the search (in order), giving you tighter control. Exact Match only triggers on very close variations of your exact term — highest intent, lowest volume. Most campaigns need all three working together strategically.
Negative Keywords
This is where most accounts bleed money. Negative keywords tell Google what not to show your ad for. If you're a plumber, you probably don't want to pay for clicks on "plumber costume" or "DIY plumbing." A solid negative keyword list is built before a campaign launches and updated continuously — it's one of the fastest ways to reduce wasted spend and improve ROI.
Geolocation Targeting & Radius
You can target by city, zip code, county, state — or draw a radius around a specific address (5 miles, 25 miles, 50 miles, whatever makes sense for your service area). For local businesses, radius targeting around your location is often the most efficient spend. You can also exclude locations — so you're not paying for clicks from people 3 states away who will never become customers.
Demographics & Audience Targeting
Google Ads lets you layer targeting by age, gender, household income, and parental status — and stack those on top of keyword targeting. Running ads for a premium home remodeling service? You can bias your budget toward homeowners in higher income brackets. Know your customer profile? Demographic targeting makes every dollar more efficient by reducing impressions on audiences that rarely convert.
Campaign Types
Search campaigns show text ads when people actively search — highest intent. Display campaigns show visual banner ads across Google's partner sites — great for awareness and retargeting. Local campaigns drive foot traffic and calls to a physical location. Performance Max is Google's AI-driven campaign that runs across all channels — useful but needs careful management to avoid budget waste. Local Service Ads are pay-per-lead (not per-click), with a Google Guaranteed badge — often the best ROI for local service businesses.
Budget, Bidding & Quality Score
Your daily budget and bid strategy determine when and how often your ad shows. Quality Score is Google's rating of your ad relevance, landing page experience, and expected click-through rate — a higher Quality Score means you pay less per click than competitors bidding the same amount. This is where good ad copy, tight keyword grouping, and a well-built landing page directly reduce your cost. Campaigns managed for any budget — small local spend to competitive multi-market campaigns.
Get Your Business In Front of
Local Audiences Already Looking
TIV360 operates a network of 50+ local news directory and niche websites across California wine country and Minnesota communities. These sites rank for local searches — and they're an advertising and exposure opportunity for your business.
Advertise on Ranked
Local Sites — Get More Exposure
Beyond your own website's SEO, TIV360 can put your business in front of audiences on sites that are already ranking in your market. The TIV360 network includes local news and directory sites covering towns across Sonoma County CA and southeast Minnesota — communities like Windsor, Healdsburg, Sebastopol, Sonoma, Rochester, Winona, Lakeville, and more.
These aren't generic blog farms. They're community-focused sites with real local search traffic — covering events, local businesses, and community news. Getting your business featured or advertised on a ranked local directory site in your market is a fast way to build local authority, backlinks, and exposure that complements your own SEO.
Niche service directories in the network also cover contractors, handymen, home services, and other verticals — targeted advertising placements in front of people already searching for those services.
- Advertising placements on ranked local directory sites in your market
- Business features, spotlights, and event listings
- Quality backlinks from locally relevant, established domains
- Niche service directories for contractors, home services, and more
- Sonoma County CA coverage: Windsor, Healdsburg, Sebastopol, Sonoma, Petaluma, and surrounding towns
- SE Minnesota coverage: Rochester, Winona, Lakeville, La Crosse WI, and surrounding communities
Already Ranking
Sites in the network rank for local searches in their markets — your listing rides existing authority, not a brand new domain.
Local Backlinks
A featured listing or article on a locally relevant domain is a quality backlink signal that supports your own site's local SEO.
Targeted Niches
Service-specific directories for contractors, handymen, and home services — advertising in front of people actively looking for what you do.
Community Sites
Local news and event directory sites with real community audiences — not generic link farms with no actual readership.
California Markets
Wine country communities throughout Sonoma County — strong local search traffic in tourist and residential markets.
Minnesota Markets
Southeast Minnesota communities including Rochester — one of the fastest-growing cities in the midwest with strong local search demand.
What Clients Say About
TIV360 SEO & Marketing
The Inventor's Velocity does an amazing job with our website and SEO marketing. The communication and expertise to help my business is phenomenal.
Very organized and efficient — the quality of his work has always been superior. He provided clear and practical guidance, took a genuine interest in our project, and his fees have always been reasonable.
Looking for innovative website or marketing solutions? I would highly recommend Brandon at The Inventor's Velocity. He is a very talented developer!
Common SEO Questions
How long does SEO take to work?
Honest answer: it depends on your starting point, your competition, and your market. Technical fixes and local GBP optimization can show results in weeks. Competitive keyword rankings in new markets typically take 3–6 months of consistent work. Organic SEO is a long game — but the results compound and aren't turned off when a budget runs out.
What's the difference between local and broad SEO?
Local SEO targets customers in a specific geographic area — map pack rankings, "near me" searches, Google Business Profile visibility. Broad SEO targets non-geographic keywords at a regional or national level. Most small businesses need both — local for immediate customers, broad for building authority over time.
Do I need Google Ads if I'm doing organic SEO?
Not necessarily — but the two work well together. Organic SEO takes time to build. Google Ads captures traffic immediately while organic rankings develop. For competitive markets or new sites, running both in parallel is often the most efficient strategy.
What is GEO and do I need it?
GEO — Generative Engine Optimization — is optimizing your content and authority signals so AI search tools like ChatGPT, Claude, Perplexity, Microsoft Copilot, Grok, Ollama, and Google AI Overviews reference your business in their answers. As AI search grows, GEO is becoming as important as traditional SEO. Most businesses aren't doing it yet — which makes it a real competitive opportunity right now.
Can you do SEO on a site you didn't build?
Yes. A technical and on-page SEO audit works on any WordPress site. I'll identify what's holding your rankings back and what the highest-priority fixes are — regardless of who built the site originally.
How do you report on SEO progress?
Plain language reports tied to ranking movement, traffic trends, and goal completions — not 40-page PDFs full of metrics that don't tell you anything. Google Analytics 4 and Search Console data explained in terms of what's actually happening with your business visibility.
Your Customers Are
Searching. Let's Make Sure
They Find You.
Start with a free SEO consultation — I'll look at your site, your current rankings, and your market, and tell you honestly what it will take to get you where you want to be.
Local SEO: SE Minnesota & Sonoma County CA · Campaigns: Nationwide
320-746-0759 · Mon–Fri 9am–5pm CST/PST